The key to success - Performance Marketing.
For a few years now, the performance of advertising has been measurable and this is the key to successful performance marketing. By creating measurable campaigns we can optimize their performance in real time by investing only in the most profitable advertising channels, be it Google, Bing or price comparators.
If we think about the way we shopping today, we will notice the many different points of contact that occur on company websites until a customer places an order, whether for a product or a service. There are various levels in the purchasing process where we can intervene by offering our products and services in the best possible way. For this we need a multichannel strategy focused on results: This is Performance Marketing.
I'm going to help you get on the digital marketing locomotive. Don't miss the train and start selling your products and services successfully all over Europe.
If we think about the way we shopping today, we will notice the many different points of contact that occur on company websites until a customer places an order, whether for a product or a service. There are various levels in the purchasing process where we can intervene by offering our products and services in the best possible way. For this we need a multichannel strategy focused on results: This is Performance Marketing.
I'm going to help you get on the digital marketing locomotive. Don't miss the train and start selling your products and services successfully all over Europe.
MOST RELEVANT PERFORMANCE MARKETING CHANNELS AT EUROPEAN LEVEL
GOOGLE aDS
Google Ads
Google is the most used search engine throughout Europe, with a market share of over 85%. If you want to sell your products online, you have to be present on Google with their Google Ads. Currently the competition is fierce so the strategy, structure and optimization of campaigns will make the difference between success or failure of your business in the digital market. AdWords campaigns require constant optimization, as this is the only way to achieve optimal results at all times. I will take care of your Google Adwords campaigns and all the necessary steps to offer you the best results: Campaign configuration, keyword research, ad text optimization and campaign extension to optimize results. In addition I will analyse the data daily to improve and optimise the quality of your website visitors. And since nobody knows your company better than you, I will work hand in hand with you to develop your company's strategic points to achieve the best possible results. |
bing ads
Bing is a little used search engine in the European market (it accumulates 10% of the total searches). Despite its size, we cannot ignore its great potential to launch alternative or complementary campaigns to Google. Bing users usually carry out their searches with their computers (which means better conversion ratios) and CPCs are on average 30% cheaper than Google's, so we are talking about an important and at the same time easy to use channel, as it allows direct import of Google Adwords campaigns.
Bing Ads is a kind of copy of Google Adwords. So much so that it makes it quite easy for us to import Google campaigns so that we don't have to create them twice. Once the campaigns are imported, their optimization is done independently from Google's, since the competition and the CPCs vary a lot, so we can and must create different strategies in the two channels. |
IDEALO
Idealo is the king of price comparators in Europe. Every month more than 16 million people search for products in this portal, which with a simple click will redirect relevant traffic to your online store.
Idealo offers a description of the product, price history, a data sheet and a table with the sellers of that item, the price they offer and the payment and shipping facilities. If your prices are competitive Idealo is the partner you need to succeed in both the European ecommerce, as the products will be more visible the better their prices compared to the competition. I can create an account in Idealo and an optimized data feed that together with the data from Google Analytics will help me to analyze and optimize the sales in your online store. I will also act as a contact person so you don't have any technical or language complications. |
Google shopping
In recent years, Google Shopping has become a high-performance channel in the e-commerce industry, responsible for a large share of traffic and sales for many AdWords accounts. Of course, the combination of visual attraction and ad targeting is critical to its success. The key to the success of Google Shopping campaigns lies in an optimised data feed, the structure of the campaigns and the optimisation of the product offers we sell. For four years I have been working with the Dutch software Channable to create both optimised data feeds and automated campaigns on Google Shopping.
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bing shopping
Bing Shopping campaigns are similar to AdWords campaigns. They allow advertisers to display their product ads on the Bing Search Network. They are currently displayed on the right side of the search results page in a grid format and each ad contains an image, price, product description and company name.
Bing Shopping is currently only available in the UK, France and Germany. In Spain it is in Beta phase. As with the creation of Google Shopping campaigns we need an optimised data feed, a Merchant Center at Bing and a good structure in the campaigns. |
TOOLS I WORK WITH
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