Your Google Shopping Freelancer with 9 years of experience.
Do you want to improve the presence of your online shop on Google Shopping? Then you are in the right place! Send me a message and I will do a free analysis of your project in less than 24 hours.
As one of the leading Google Shopping experts in Germany, with more than 9 years of experience in creating campaigns and strategies in this advertising channel for more than 100 different e-commerce companies, international marketing agencies and marketplaces, I have all the keys to get the best possible performance from this exceptional tool to achieve sales.
Google Shopping campaigns have become the perfect partner for ecommerce companies to attract customers and generate relevant traffic for their ecommerce.
This is because Google Shopping ads are perfectly aligned with the 4Ps of the marketing mix:
As one of the leading Google Shopping experts in Germany, with more than 9 years of experience in creating campaigns and strategies in this advertising channel for more than 100 different e-commerce companies, international marketing agencies and marketplaces, I have all the keys to get the best possible performance from this exceptional tool to achieve sales.
Google Shopping campaigns have become the perfect partner for ecommerce companies to attract customers and generate relevant traffic for their ecommerce.
This is because Google Shopping ads are perfectly aligned with the 4Ps of the marketing mix:
PRODUCT
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PRICE
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PROMOTION
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PLACE
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Google Shopping ads provide potential customers with relevant information that shows what the product looks like through the image, its price, the corresponding shipping costs and any offers or promotions that are running. Customers have all the information they need to choose one of the products. This, together with the CPC payment model, helps advertisers only pay for clicks that are truly relevant and are most likely to generate a purchase of the products offered.
Your options for Google Shopping:
Google Ads Tracking
Tracking tracking in Google Ads and/or Analytics If you don't have Google Ads tracking installed yet, I will take care of the whole process to track the sales.
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Accounts creation
Google Ads and Merchant Center To create Google Shopping campaigns it is necessary to create and configure a Google Ads account and a Google Merchant Center account.
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Google Shopping Strategy
More sales, higher profit margin I help you develop a Google Shopping strategy aligned with your sales and business goals.
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Creation of a product data Feed
100% optimized data feed With my feed management tool, we will optimize and customize your product data to achieve the best possible results.
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Creation of Google Shopping campaigns
Standard or Smart campaigns Depending on the quality of the traffic of the Shopping campaigns and the existing data, we will opt for standard or smart campaigns.
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Google Shopping Remarketing Strategy
Reconnect with your clients Re-engage users who have already visited your site with special offers or personalized ads.
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Google Shopping optimization
Daily optimization Review of bids, search terms, product performance and data quality are a critical part of the success of these campaigns.
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Real-time reporting
Better data for better decisions Real-time reporting with Google Data Studio and/or Google Analytics.
Weekly or monthly reporting adapted to the most relevant KPIs of the project. |
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Process of creation of Google Shopping campaigns:
To create successful campaigns on Google Shopping, the following steps must be taken:
- We will establish a connection between your online shop and my feed management tool where I can download your product catalog.
- With my feed management tool I will create a new product data feed optimized for Google.
- I will create a Google Merchant Center account into which I will import the new data feed optimized specifically for Google.
- I will create a Google Ads account if you don't have one yet and help you install tracking to measure the sales of your online store.
- I will create one or more Google Shopping campaigns in a structure according to your business goals.
- I will optimize both the product data feed and the campaigns on a daily basis to achieve the results you expect.
Some references:
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SOME OF THE COMPANIES I HAVE WORKED WITH: